We originally owned a petting zoo in Clacton between 2009 and 2015. The ‘Things to do in’ idea came about when I asked all customers who attended how they heard about it as we wanted to know which form of advertising was working the best. I found that customers had seen the board outside, previously attended the zoo, were local residents or the zoo had been recommended to customers. Over the years, the majority of customers said they had found it on the internet.

The Zoo monitored this feedback for three years! During this time we tried local radio adverts and maps around the town but neither of these options seemed to work.

At the beginning of 2014 we started asking all customers who said they have found the zoo via the internet if they could remember their search terms and to our surprise, around 90% of customers would say they typed in ‘things to do in Clacton’. We decided to investigate. When I did this for myself, I found that we were on Google and TripAdvisor under the categories of days out or children’s activities.

There wasn’t a ‘things to do in Clacton’ website so I thought it was a fantastic idea and we decided to buy the domain which then led to branching out to multiple locations across the UK.

The original idea was to start out as an attraction based business however due to rapid success, Things to do in has evolved into an online business advertising directory with the main reason being they had over one hundred and thirty page one Google search terms just in Clacton alone!

Things to do in want to offer customers a one stop shop for online advertising at a very affordable rate as well as a link to their website, a purpose built microsite including a Google map and regular updates of businesses on Things to do in social media accounts such as Facebook and Twitter.

Apart from having thousands of businesses on Things to do in, we also have thousands of unique visitors per week to the sites. My whole team believe it’s a win win situation!

Whats on in Yarmouth

DONT FORGET THE BEACH IS FREE

Wrap up warm now it’s winter and treat yourself to a day out or short break in Greater Yarmouth where there’s always lots to see and do… whatever the weather with superb accommodation, attractions and places to eat and drink. Whether it’s a romantic break, a half-term trip with the little ones or just a day  Continue Reading »

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Things to do in Yarmouth

If you are looking for a fun filled day of excitement then why not visit one of the UK's coastline gems, Great Yarmouth. There is loads of great activities for the family along with some fantastic places to grab a bite to eat. Yarmouth is one of the UKs premier seaside retreats and is home to a fantastic beach that has long been popular with holidaymakers around the UK. With some great destinations such as the hippodrome

Great Yarmouth Shopping

Great Yarmouth has some fantastic shops for you to peruse during your visit. As Yarmouth is a seaside town there is also no better place to do your shopping than down by the seaside. With a whole host of different shops and restaurants to eat at you are literally spoilt for choice.